

Street fashion is one of the most prominent features of the Finnish youth culture of today. Influenced by designers from Stockholm to Tokio the Finnish fashionistas know how to create an unique, attractive style. Just take a look around on the streets of Turku and see how the young people are dressed: a way of dressing that is clever, original, carefully considered but still laid-back.
The best place to find out what the Finnish street fashion is all about is probably the website Hellooks. Founded by Finnish facehunters in 2005, the site has now grown into the place where the Finnish trends are set. Take a look at the site at
http://hel-looks.com/
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